ITPalooza is an annual gathering of South Florida’s technology professionals, CIOs and CTOs, educators and companies.
We with the help of E2Marketing have revamped the branding of ITPalooza.

To date at ITPalooza more than 8500+ visitors /  340+ exhibitors / 300+ Speakers / Over $150,000 raised.

ITPaloza Branding design by Choudry Arif Saeed
Branding in action

ITPalooza Re-branding Project Included:

  1. Logo Redesign
    (a new feel while keeping the palooza touch)
  2. Branding Guide
    (to set a base for current and future branding)
  3. Sponsorship Guide
    (a guide for sponsor packages and features associated)
  4. Program Guide
    (a guide for users containing details, schedule and floor plan)
  5. Floor Plan Poster
    (schedule and floor plan for participants guidance)
  6. T-shirt design
    (for staff and participants)
  7. Web Badges

ITPalooza logo re-branding:

Colors at play:

The colors behind the branding were selected to keep the spirit of Palooza (partying at one place with a ton of people like there’s no tomorrow) alive. Where both colors are energetic and also touch the creative and wisdom side of IT.

Purple: the combination of energy of red and stability of blue. It is also associated with wisdom, creativity, mystery and magic.

Orange: combines the energy of red with happiness of yellow.

Insignia: is a party balloon which can be used for a number of things.

Branding Guide:

The branding turned out to be a success, with a balanced and consistent look in whole event and use of design to make it easier for participants to find details they require. The ITPalooza management was happy with the progress and the results.

rollup banners for ITPalooza event - Fort Lauderadale
Rollup banner design

Poster Designs:

Poster - Arif - Inoace ITPalooza
Poster for program details
Guidance Poster in action on venue
Schedule Poster design in acction
SUPx Event collateral Flier post cards at ITPalooza
SUPx Event collateral Flier post cards at ITPalooza
Program Guide - Arif - Inoace ITPalooza (1)
Program Guide
Program Guide - Arif - Inoace ITPalooza
Program Guide
Tshirt-ITPalooza-Staff-Back - Arif - Inoace
Tshirt design – utilizing the elements of logo design
Tshirt-ITPalooza-back - Arif - Inoace - e2 marketing
Tshirt design – utilizing the elements of logo design
Program Guide