ITPalooza is an annual gathering of South Florida’s technology professionals, CIOs and CTOs, educators and companies. As part of our efforts to refresh and modernize the branding of ITPalooza, we assisted E2Marketing, a marketing and branding firm based in South Florida USA. With their expertise and guidance, we were able to revamp the branding design of ITPalooza, updating the look and feel of the event and creating a cohesive and consistent brand identity. This included redesigning the logo, creating a branding guide to establish a foundation for current and future branding efforts, and developing a sponsorship guide to provide information about sponsor packages and features. We also created a program guide, floor plan poster, and t-shirt design to help participants navigate the event and feel connected to the brand. Overall, the rebranding project was a success, and we are pleased with the results.
To date at ITPalooza more than 8500+ visitors / 340+ exhibitors / 300+ Speakers / Over $150,000 raised.
ITPalooza Re-branding Project Included:
- Logo Redesign
(a new feel while keeping the palooza touch)
- Branding Guide
(to set a base for current and future branding)
- Sponsorship Guide
(a guide for sponsor packages and features associated)
- Program Guide
(a guide for users containing details, schedule and floor plan)
- Floor Plan Poster
(schedule and floor plan for participants guidance)
- T-shirt design
(for staff and participants)
- Web Badges
ITPalooza logo re-branding:
Colors at play:
The colors behind the branding were selected to keep the spirit of Palooza (partying at one place with a ton of people like there’s no tomorrow) alive. Where both colors are energetic and also touch the creative and wisdom side of IT.
Purple: the combination of energy of red and stability of blue. It is also associated with wisdom, creativity, mystery and magic.
Orange: combines the energy of red with happiness of yellow.
Insignia: is a party balloon which can be used for a number of things.
The branding turned out to be a success, with a balanced and consistent look in whole event and use of design to make it easier for participants to find details they require. The ITPalooza management was happy with the progress and the results.