I was given the opportunity to return the favour to “THE 3d Artist Club”. It was time to change club looks and I was givent the job to do that. After some initial excitement, I started thinking possible ways for new looks while keeping it simple, clean and focused on club branding. After few initialthoughts I got the idea that has potential to represent the nature of club as well as can be kept simple and used separately as branding element.
And that was “Null Object”.
Any one working with 3d software can easily relate to most basic and essential tool. The addition of text in 3d gives it more obvious meanings.
Elements were made in Maya. Blinn Material with increased reflection and diffuse is used along with HDR image and Final Gathering to give it shiny and reflective look. few colour schemes were taken out to consider colours and their effects. Bolt typeface is chosen for suitable readability at large / small sizes.
After the idea is gone through admin and few minor tweaks, further branding was developed.
The design was well executed by the club admin and creator Stacy aka Willow with css and coding, and gladly the theme worked and can be seen in voting regarding new theme.
I am thankful for this opportunity, because not only I utilized technical skill, but also tried to bring into practise the design and branding.
Inoace Design Studio | www.inoace.com